Strategic Planning & Execution
An increasingly complex and more volatile MENA economy presents changes and challenges that have altered the context in which companies must undertake planning. These external difficulties are compounded by internal missteps including strained resources and employees; process inefficiencies; unreliable, low-quality data; and, often, a company’s own culture. Given the lack of stability and predictability in the new MENA reality, companies must learn to be as agile and adaptable as possible.
When talking about strategic planning, the first thing that comes to mind is the traditional meetings where the top management discusses the priorities and come up with a plan reflecting the set directions. Although this old approach still holds true in many businesses, most businesses adopt a more collaborative and flexible approach to strategic management. Yet, the task has neither become easier nor more effective and the flops occur only too often.
The issue about strategic planning is that the process is complex requiring a varied set of capabilities; vision, leadership, change management, continuous knowledge of the environment, communication, resilience, anticipation, creativity to name a few. But, let us focus on the most common issues that were found to hinder the strategic planning process:
Goal setting is not an easy task:
Who should set goals?
What information needs to be considered when defining the company objectives?
How to involve the staff without undermining their performance in their day-to-day tasks?
How to ensure that the objectives are realistic and will make sense in the future?
How to find the right balance between setting very challenging objectives hard to attain and setting objectives too easy to make a difference?
Evaluating the current situation: this step is intricate in the sense that company politics may come into play to protect the people currently in charge. A culture that is built on openness, transparency, and accountability is a pre-requisite for undertaking any diagnostic or audit.
Designing the steps to bridge the gap between the current situation and the objectives is sensitive because its relevance highly depends on the success of the other steps namely objective setting and the diagnosis. Even if this is ensured, the hardest is still ahead. In fact, the researchers have shown that the implementation is the phase during which strategies fail most. The transformation will be achieved only if the management can show strong leadership to drive the team and ensure the appropriation of the strategic project.
Under the uncertainty prevailing today, it is unrealistic to rely on assumptions when it comes to formulating your strategy. At MTC, we protect our clients from embarking on a strategizing project that ends- up being a dead-end. We study all the scenarios possible based on Nobel prize-winning economist John Nash to select the optimal option and formulate an action plan for each outcome based on the Balanced Scorecard Strategy framework. We use scenarios to predict the future with predictive analytics tools, and we use them as a tool to keep managers alert about the alternatives that may arise, thus allowing for more flexibility and resilience if the customer’s business.
MSK: German company specialised in woman ready-to-wear production.
SOBREL: embroidering for export company
LYNDA: embroidering for export company
SARRALUX EXPORT: embroidering for export company
INTEX: pull-over production.
MATRIC: pull-over production
KAVIRA: Dutch company , manufacturer of children ready-to-wear
IDUNA: Dutch company specialised in woman underwear.
FLORITEX: German company of shirt production.
EIKO-Tunisia: German company producing work wear
SOBITEX: Manufacturer of jeans
Samah Confection: Manufacturer of jeans
Fella Confection: Manufacturer of woman ready-to-wear
STCM: manufacturer of children ready-to-wear
Textile City: manufacturer of fabrics
SINUTEX: Manufacturer of sportswear
MMT: production of socks
DHAOU BELGACEM: production of socks
ICAB: manufacturer of fabrics
SOMOBAS: production of socks
SOFA: manufacturer of fabrics
PERSOVET: manufacturer of labels
MET: manufacturer of garment accessories
BECOTEX: Manufacturer of sportswear
DANAMODE: Manufacturer of sportswear
IMETEX: Manufacturer of sportswear
MAMO: Manufacturer of work wear
SOPRODITE: Manufacturer of knitwear
MEUBLENTUB: office furniture.
SOCIETE EPTIKAR: Hotel’s Furniture.
INTERIEUR: office and living-room’s furniture.
SOCIETE NOVAMEUBLE: furniture industry.
MEUBLES NASRA: furniture industry
SOCIETE KERKOUANE MEUBLES : Home furniture.
INTERDECOR :Home furniture
TUNICUISINE: kitchen’s furniture production.
ABRA PLAST CONFORT : Office furniture
FERRONERIE D’ART: Metal home furniture
Home furniture : INTERMEUBLE; NOUVELLE EPOQUE NOVAMEUBLE ; KESKES MEUBLES; TRIKI MEUBLES ; MEUBLES SIX
SOTRABOIS: Wood production
CHROME DÉCOR: Decoration items
MARSAOUI: Hotel furniture and decoration
SMID CHAMSA : Cereal milling
TUNISIE-LAIT : diary products
ETABLISSEMENT AMEUR BEN AMOR: packaging and export of seafood .
Packaging and exports of dates: SOCOMAD, MEDIFRUIT, UTIQUA FRUIT, BERNABE BIOSCA TUNISIE, AMEUR FRERES, HORCHANI DATTES.
ESSOUANI : cheese production.
OLLE : cheese production.
Agri-Business-Company: canned tuna fish production.
SOSTEM: Mineral water
PRESTIGE TUNISIE: production of cosmetics.
INDUSTRIE CHIMIQUE DE TUNISIE (ICT) : production of cosmetics
AIR LIQUIDE TUNISIE : French company specialised in industrial gas
SACEM: Public share holding company of Electro-mechanic Construction ( electric transformers production)
SUPER CABLES: electric wire production,
ACEM: electric closet and component production.
ETA: German company, specialised in electric components.
VEGE MOTEURS: engine production
FCS: polypropylene bags production for exports.
MANUFACTURE TUNISIENNE DE MATIERE PLASTIQUE ( MTMP) : plastic pipes, tubes and sanitary articles
COFISAC: polypropylene bag
METALPACK: metallic packaging production
Furniture: AYOUBI Steel Furniture, MAANI Specialised Furniture, PROTECH Furniture, JWICO, FORUM, MAANI component furniture.
Food industry: Gulf Food Products: Ketchup, canned fruit and vegetables; Universal Industries: Biscuits and canned vegetables